Social Media's Coolest Travel Companies
Courtesy of GermanWings
Category: Best Social Media Promotion of Travel Deals, Airline, Global
FriendFlights: The low-cost airline created a Facebook app that located friends worldwide and displayed the least expensive rates to fly there.
Why It’s a Winner: Germanwings used the basic concept of Facebook—to keep friends and loved ones connected, no matter where in the world they are—and gave their fans a means to easily (and cost-effectively) reconnect offline.