Social Media's Coolest Travel Companies
Courtesy of Enrterprise-Rent-A-Car
Category: Best Single Social Media Promotion, Car Rental Agency
“Thank You” Contest: Customers submitted anecdotes on Facebook about their favorite experience with the company; fans voted for the best submission. The grand prize was a year’s worth of car rentals and Hilton hotel stays.
Why It’s a Winner: This was a unique contest for a car-rental company—as long as the car works, who thinks about what model it is?—and it offered a tremendous grand prize.