Social Media's Coolest Travel Companies
Courtesy of Four Seasons, Austin
Category: Best Single Social Media Promotion, Individual Hotel/Resort, U.S.
Ultimate Austin Scavenger Hunt: The property organized a photo scavenger hunt; fans and visitors submitted pictures of the hotel and Austin landmarks on Facebook or Flickr. The first 100 participants to complete at least half the tasks received an overnight stay or other prizes.
Why It’s a Winner: Lots of brands have photo contests; adding a scavenger hunt was a fun way not just to engage fans, but also to utilize the popularity of Facebook’s photo-sharing functionality.
Platform: Facebook, Twitter.