Social Media's Coolest Travel Companies
Courtesy of Paul Gauguin Cruises
Paul Gauguin Cruises
Category: Best Single Social Media Promotion, Cruise Line
Meet Me in Tahiti: Before you commit to a real cruise, why not try it out virtually? Users could plan an imaginary trip, “inviting” Facebook friends, adding activities, and even sending e-postcards.
Why It’s a Winner: Sure, cruise lines post pictures and videos of their services and amenities, but this program allowed fans to virtually plan a potential itinerary. Facebook connectivity made it a solidly social campaign.