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San Francisco International Airport
Category: Best Single Social Media Promotion, Airport, U.S.
Pardon the Turkey: For this Thanksgiving promotion, the airport tweeted photos of a turkey named Pardon at spots throughout SFO. Users who tweeted or checked in (on Foursquare) to the correct location were entered into a sweepstakes.
Why It’s a Winner: No one likes to travel over the holidays. But SFO made the experience a bit more bearable—while getting travelers to explore the airport shops—with this fun program.
Platform: Foursquare, Twitter.