Social Media's Coolest Travel Companies
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Category: Best Use of Social Media Platform, Airline, U.S.
JetBlue Go Places: The airline’s Facebook app, Go Places, gave frequent-flier points and discounts to customers who used Facebook Places to check in at a JetBlue airport location.
Why It’s a Winner: Using Facebook Places for a promotion was a smart way to engage fans. The points and discounts didn’t hurt, either.