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Air New Zealand

Category: Best Single Social Media Promotion, Airline, Global (Tie)

Fit to Fly Airline Safety Video featuring Richard Simmons: Fitness guru Richard Simmons brought his huge personality and bedazzled tank top to a funny in-flight safety video (with a little bit of exercise thrown in, of course).

Why It’s a Winner: Bringing in an over-the-top ’80s fitness icon to film a safety video (while dancing) was nothing short of brilliant. We can guarantee no one fell asleep when this safety video was playing.

Platform: Facebook, Twitter, YouTube.

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