First there was easyJet. Then there was easyCar. Thanks to those low-cost mavericks at easyGroup, there's also easyHotel (www.easyhotel.com). Don't expect a lot of space when the new chain's first location, in London's Lexham Gardens, opens later this year—its 34 guest rooms (with bright hues and private baths) start at just $10 a night.
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