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Reinventing Iconic Totes

Lands’ End 
Ragtop Snap, Tote, $49.50.

Photo: Davies + Starr

This spring two U.S. brands are giving their iconic bags a new dose of style. L.L. Bean’s Signature line and the Lands’ End Canvas collection stay true to their authentic, effortless character, but silhouettes have been slimmed down, colors brightened, and fabrics softened. The resulting prepster totes and lightweight weekenders feel city chic, leaving cult followers with just one crucial question: Which one to pack?

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