AddThisCountry-Branding Successes
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SPAIN The country’s branding effort has helped the country become the world’s eighth largest travel and tourism economy. The iconic logo is by Joan Miró. www.okspain.org.
INDIA The Incredible India campaign has helped to increase foreign arrivals by 80 percent in the past five years. www.incredibleindia.org.
NEW ZEALAND The 100% Pure New Zealand campaign—the country’s first branding effort—debuted in 1999 and, aided by the success of the Lord of the Rings trilogy, has helped bring a 50 percent increase in visitors. www.purenz.com.
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