Most Overhyped Hotel Trends
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Faux Butlers and Specialty Concierges
We can’t all be born with titles, but hotels have taken a page out of the royal playbook with the introduction of butlers to their staffs. While their job descriptions include the basics, however—drawing you a warm bath and laying out your clothes—some hotels now employ super-specialized staffers. For example, there are e-butlers who help the hapless get online; BBQ butlers who grill your dinner; boot butlers to refresh your ski boots after a day on the slopes; and a sunglasses butler to clean and repair your eyewear. What’s next? Our guess is an SPF butler to apply sunscreen to your nose.
—David A. Keeps