Most Important Travel Trends of 2013
Mobile: Paper Tickets Will Become Passé
One of the most underrated elements of Apple’s iOS6 launch last fall was the debut of its new Passbook app. An “electronic wallet,” it manages everything from hotel and flight reservations to loyalty and gift cards, and makes it easy to access related electronic documents (boarding passes; tickets; coupons). Passbook has already been embraced by airlines including United, American, and Lufthansa and hotel groups such as Starwood. Given Apple’s extraordinary reach, it won’t be long before other companies join in, transforming the way we travel.