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Most Important Travel Trends of 2012

travel tips: Social Media


Social Media

Your friends will help you plan your next trip.

If the plethora of “social travel” apps, sites, and services is any indication, the days of user reviews from strangers on sites like TripAdvisor and Expedia are numbered. The mini boom is a borderline glut—Gtrot, Gogobot, Afar, Trippy, Tripped Off, and Tripl: each is aiming to become your go-to resource for sharing travel tips on Facebook. They’re pitching themselves as crowd-sourced alternatives to purportedly planted or inaccurate reviews on the established travel portals. Who better to trust than people you know, right? We haven’t seen this many me-too services since the 1990’s dot-com era, and a shakeout is inevitable.

T+L Tip: Our favorite integration of social media: the vacation-rental service AirBnB recently added a useful feature highlighting your Facebook friends’ (and their friends’) available apartments.


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