London's New Shop Crop
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London's New Shop Crop

Daniel Ward Shoe designer Tracey Neuls's whimsical designs strung from the rafters in her Marylebone shop Daniel Ward
London's New Shop Crop
Daniel Ward Shoe designer Tracey Neuls's whimsical designs strung from the rafters in her Marylebone shop
Daniel Ward
London's best new shops are quintessentially English: impeccably turned out, utterly style-conscious, and more than a little bit tongue-in-cheek. Here, six of our favorites for shoes, clothes, bags, and more.

THE SHOP Bamford & Sons 31 Sloane Square; 44-20/7881-8010; Tube stop: Sloane Square.
THE VIBE The label's four-story flagship is housed in a former bank, with museum-like spaces to showcase the beautifully crafted clothing for men and boys, and gadgets. For a quick bite, hit the downstairs café, which serves dishes made from organic produce straight off the Bamford family's Gloucestershire estate.
BEST FINDS Cashmere socks ($96) in duck's-egg blue; sterling silver iPod, exclusive to Bamford, complete with leather box ($3,422); motorcycle jacket in ultrasoft off-white leather ($1,476).
WHAT'S NEARBY The Royal Court Theatre (Sloane Square; 44-20/7565-5000), a traditional testing ground for the best new plays. This month, catch O Go My Man, acclaimed Irish playwright Stella Feehily's second drama.

THE SHOP Coco Ribbon 133 Sloane St.; 44-20/7730-8555; Tube stop: Sloane Square.
THE VIBE This fantasy boudoir has Venetian-glass chandeliers, ornate mirrors, and feather-trimmed satin swags to put you in the mood for accessorizing your bedroom.
BEST FINDS Pink-and-blue floral silk kimono ($524) by Yes Master; Tea Lights' scented candles in vintage teacups with matching saucers ($61); Maisonette's throw pillows ($314) made from 1960's silk scarves.
WHAT'S NEARBY Award-winning bistro Le Cercle (1 Wilbraham Place; 44-20/7901-9999; lunch for two $174), which serves rich French fare in small-plate portions—perfect for a post-shopping pick-me-up.

THE SHOP Kirsten Goss 29 Holland St.; 44-20/7937-9855; Tube stop: High Street Kensington.
THE VIBE Around the corner from busy Kensington High Street, this closet- size boutique displays Goss's vibrant jewelry designs against stark white walls.
BEST FINDS Renaissance-style ring ($79), made of rose quartz and green Swarovski crystal beads set in a bronze filigree band; Amelie Petite Grace Collier ($234), a short strand of rose quartz, freshwater pearls, and Swarovski crystals, with a lemon topaz pendant; gold-beaded Marina Cluster Cuff ($340), with dangling stones in cool blues and greens.
WHAT'S NEARBY Topshop (42/44 Kensington High St.; 44-20/7938-1242), where you can make like a true London fashionista by picking up runway knockoffs to go with your genuine jewels.

THE SHOP Saltwater 98 Marylebone Lane; 44-20/7935-3336; Tube stop: Bond Street.
THE VIBE Rather than distract with outrageous design, this bright, understated, loftlike boutique focuses on the shop's weekend wear, which references classic British style—but with a modern twist.
BEST FINDS Poppy-colored raw-silk cropped jacket with raw-edged collar ($463); blue and red handkerchief-check voile skirt ($148); boatneck sweatshirt in red toweling ($103).
WHAT'S NEARBY Le Relais de Venise L'Entrecôte Porte Maillot (120 Marylebone Lane; 44-207/486-0878; lunch for two $86), the newly opened branch of the famous Paris steak frites joint.

THE SHOP Sac Frères 7 Grafton St.; 44-20/7495-9040; Tube stop: Oxford Circle or Piccadilly Circus.
THE VIBE The red neon sign is a beacon at the end of Mayfair's posh Dover Street; the moody black interior shows off striking handbags in spotlit glass cases.
BEST FINDS Burgundy buttoned-leather House of Lords handbag, designed to resemble the benches in Parliament ($511); ivory leather Continental weekender ($1,122), inspired by the seats of a Bentley; Suit of Lights evening clutch ($854) in red or black silk, embroidered with the same gold thread used by Spanish seamstresses to embellish matadors' jackets.
WHAT'S NEARBY Dover Street Market (17-18 Dover St.; 44-20/7518-0680), a six-story fashion emporium created by Comme des Garçons designer Rei Kawakubo.

THE SHOP Tracey Neuls 29 Marylebone Lane; 44-20/7935-0039; Tube stop: Bond Street.
THE VIBE For a store that peddles fashion-forward shoes, Canadian designer Neuls's shop has a surprisingly old-fashioned vibe—witness its Victorian-era storefront and the bread-baking done in the back on weekends. It also serves mulled wine in the winter.
BEST FINDS Black leather shoes with curved heel and oversize black leather bow ($349); tall lace-up boots with cut-out calf ($395).
WHAT'S NEARBY Mint (70 Wigmore St.; 44-20/7224-4406), one of London's best-loved contemporary-interiors boutiques.

Visit T+L’s Guide to Shopping in London for more shopping inspiration.

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