Forget in-room amenities—Marriott is taking service to the next level by bringing popular musicians right to their guests through a new partnership with Universal Music Group. Announced yesterday, the #WithTheBand experience will give Rewards members an opportunity to see exclusive on-site performances from artists around the world, branded video series, music downloads, ticket offers, and more.
The collaboration brings together 19 internationally known brands, including The Ritz-Carlton, EDITION, JW Marriott, Renaissance, Capital Music Group, Def Jam Recordings, Interscope Geffen A&M, and Island Records. The St. Pancras Renaissance London Hotel will be the first Marriott location to offer this opportunity with a live performance from Jessie J—pop musician and judge on "The Voice Australia"—on June 30th. Members will also have the opportunity to attend UMG events, such as the Grammy Awards, SXSW, the Billboard Music Awards, the MTV Music Video Awards, and more. The best news: The #WithTheBand experience is available to all Marriott Rewards Members, no matter what their status or points amount may be.
Erika Owen is the Audience Engagement Editor at Travel + Leisure. Follow her on Twitter and Instagram at @erikaraeowen.