Call it stripped-down luxury. Or call it Rough Luxe Network—the name, and zeitgeist, of a hotel, restaurant, and rental collective that puts as much of a premium on design as affordability. So far, the brand has properties in Cape Town, St. Moritz, and Costa Brava, but it’s London’s Rough Luxe Hotel (doubles from $229) that’s garnering all the attention. Some guest-room walls have been stripped back to plaster; a Jonathan Root portrait of Gilbert & George presides over reception; and the restaurant’s sole table is made of reclaimed wood from a Brighton pier. For travelers seeking a creative spin on guilt-free luxury, consider booking now.