Marcus Peel
June 04, 2009

Call it stripped-down luxury. Or call it Rough Luxe Network—the name, and zeitgeist, of a hotel, restaurant, and rental collective that puts as much of a premium on design as affordability. So far, the brand has properties in Cape Town, St. Moritz, and Costa Brava, but it’s London’s Rough Luxe Hotel (doubles from $229) that’s garnering all the attention. Some guest-room walls have been stripped back to plaster; a Jonathan Root portrait of Gilbert & George presides over reception; and the restaurant’s sole table is made of reclaimed wood from a Brighton pier. For travelers seeking a creative spin on guilt-free luxury, consider booking now.

Rough Luxe Hotel

At the nine-room Rough Luxe, in a Georgian building in the King’s Cross neighborhood, Hotelier Rabih Hage left historical details as they were: some chipped paint here, a bare floorboard there. Some guest-room walls have been stripped back to plaster; a Jonathan Root portrait of Gilbert & George presides over reception; and the restaurant’s sole table is made of reclaimed wood from a Brighton pier. It’s an exercise in urban archaeology, and Hage cites wabi-sabi, the Japanese aesthetic that values impermanence over perfection, as an influence. “I was searching for beauty in imperfection,” he says.  For travelers seeking a creative spin on guilt-free luxury, consider booking now.

Room to Book: Room 8 is one of the hotel's larger rooms and comes with an en-suite bathroom, complete with a free-standing copper bathtub.      

You May Like