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Kitschiest Roadside Attractions in America

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South of the Border, Dillon, SC

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South of the Border, Dillon, SC

If the Three Amigos had their own theme park, it might resemble South of the Border. With roughly 175 highway billboards (one promises, “You’re always a weiner [sic] at Pedro’s!”) and a 97-foot marquee of mascot Pedro at the entrance, SOB is impossible to miss. Fourteen gift shops carry schlock like a Fabio cardboard cutout and enough fireworks to blow the world over. The main attractions are the Pedroland amusement park and Reptile Lagoon, but a sombrero-shaped tower that hosts occasional weddings and an allegedly haunted motel room add to the kitsch factor. —Jessica Su



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