T+L Reports: King Louis of Paris
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T+L Reports: King Louis of Paris

Some might say that the biggest event of the Paris fashion season happened not on the runways
but on the Champs-Élysées. In time for its 150th anniversary, Louis Vuitton (101 Ave. des Champs-Élysées, Eighth Arr.; www.vuitton.com) inaugurated a global flagship store that will serve as the benchmark for all Vuitton stores
to follow. The boutique, a collaboration of architects Peter Marino and Eric Carlson, is not
so much about floors as it is a shopping odyssey spread over multiple levels and modeled after
seemingly disparate influences, such as the steppes of eastern Asia and the Guggenheim in
New York. From the ground floor's antique-trunk display and the inspired Bag Bar, where customers
can order the house's coveted accessories as though they were cocktails, shoppers take an
escalator lined with state-of-the-art video screens to a women's atrium, a luggage lounge,
and a bookstore that sells the just-released illustrated history of Louis Vuitton by Paul-Gérard
Pasols (Abrams, $125) and the company's own line of city guides. An art gallery on the seventh
floor will premiere with works by Vanessa Beecroft, and selected items, such as Paris Speedy
Twilight watches, will be available only here. —TINA ISAAC

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