It might not be official, but you can't help but want to visit after checking out Bieber's recent music video.
Justin Bieber is a lot of things—you can fill that how you wish—but "Iceland enthusiast" probably isn't on your list. Beiber's most recent music video for "I'll Show You" is an incredibly scenic compilation of some of Iceland's stunning landscape. Not only does it induce some major wanderlust, but it promptly answers the question: What would it look like if I had an Icelandic valley to frolick and roll around all to myself?
Aside from frolicking among said valleys, Bieber also takes some time to strip down to his skivvies and float down what surely has to be a brisk stream and dance on top of an abandoned airplane. He may not be a travel ambassador in any official or traditional sense of the word, but we applaud your destination choice, Bieber. Check out the video above.
Erika Owen is the Audience Engagement Editor at Travel + Leisure. Follow her on Twitter and Instagram at @erikaraeowen.