Nick Jones, the brains behind the Babington House hotel in Somerset, England, and the private Soho House clubs in London and New York, has a mission: to infuse some cheekiness into spa culture. To that end, he's planning to open the Cowshed Relax spa in the Scotsman Hotel (20 North Bridge; 44-131/556-5565; www.thescotsmanhotel.com; doubles from $449), Edinburgh's hippest address. Jones explained his spa ethos to Travel + Leisure.
WHAT'S IN A NAME "There once were cows in the treatment shed at Babington House. Plus, with the word cow you can have fun. Like, your boyfriend can give you a pot of one of our potions—Grumpy Cow or Frisky Cow, depending on your mood."
TWO TO UNTANGLE "We're about to introduce Cow Groom. You sit in a reclining chair and one person works on your upper half while another works on your lower half. You can have a facial and pedicure at once. It's the next big trend in treatments."
THE COWSHED MOOVES ON "We're bringing our products to the English hotel 42 The Calls (Leeds; 44-113/244-0099; www.42thecalls.co.uk; doubles from $252). We're also talking about opening a Cowshed in Heathrow's Virgin Lounge."
—Heidi S. Mitchell
42 The Calls
Rising dramatically over North Bridge, the turreted sandstone façade of the Scotsman Hotel was originally built in 1905 to house the baronial offices of the Scotsman newspaper. The meticulously restored interior still contains original Victorian elements, from the lobby’s oak paneling to the Italian marble staircase, stained-glass windows, and former newspaper reception room, which now houses the North Bridge Brasserie. The 69 guest rooms are individually designed, but most include expansive views of the city from Princes Street to the Firth of Forth, as well as an Edinburgh Monopoly board game and a free daily copy of the Scotsman.