Amazon and JetBlue are promising the ability to stream tens of thousands of videos.
Want to binge watch Transparent from 35,000 feet? Soon, you’ll be able to do just that, thanks to a new partnership between Amazon Prime and JetBlue. Launching later this year, the new program will allow members to sign on to Fly-Fi, the airline’s ultra-fast in-flight Wi-Fi, with nothing more than their Amazon Prime credentials—100 percent free, 100 percent of the time.
The airline promises that broadband service will be fast enough for passengers to stream any of the tens of thousands of videos available on Prime, thanks to a proprietary satellite-based Internet provider that can deliver high-quality speeds. (In other words: there will no longer be a need to load up your iPad with tons of movies and music pre-flight.)
Not only does this partnership add fire to the battle playing out between Amazon Prime and Netflix, it also speaks to another arms race happening in the skies, as JetBlue continues its effort to lure fliers who may be defecting from devalued loyalty programs on other carriers.
There’s only one catch: Fly-Fi is still in the process of being rolled out across JetBlue’s fleet, but all A321 or A320 planes will be covered by the year’s end (smaller E190 aircraft will be outfitted with Fly-Fi in 2016).
Nikki Ekstein is an associate editor at T+L. Follow her on Twitter at @nikkiekstein.