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Jersey Shore’s Alluring Design

Interior Designers Bob and Corney Novogratz.

Photo: Tom Geaney

“You can have oysters and rosé by the beach,” says Cortney Novogratz about Monmouth County, on the New Jersey Shore—where she and her husband, Robert, recently designed Bungalow, a chic Long Branch hotel with access to a St.-Tropez–style club. “It feels European, and it’s sophisticated.” An hour from New York City, the area is a far cry from the toasted coast that many people picture, thanks to MTV’s Snooki and The Situation. “There’s hip shopping, good food, a nice mix for adults and kids,” Cortney says. Bungalow showcases the couple’s signature urban-bohemian aesthetic, which can be seen on their reality-TV show, Bravo’s 9 by Design, which they star in with their seven children, as well as in Downtown Chic, the book they published with Rizzoli. The public spaces are decorated with a mix of pieces picked up during their travels, from a portrait of Queen Elizabeth made out of pearl buttons by contemporary British artist Ann Carrington and a collection of surfing photos to vintage furniture found at flea markets in Paris, London, and Brazil. The Novogratzes love the fact that in Long Branch, you can walk to everything and don’t need a car—the train from NYC stops three blocks away from the hotel and year-round ferries from downtown Manhattan dock a 15-minute cab ride up the coast. They have also come to know neighboring towns, including Rumson and quaint Asbury Park, the longtime base of Bruce Springsteen. “It has really good antiquing and amazing architecture,” Bob says. Next up: a second Long Branch hotel called Cabana, just two blocks from Bungalow and inspired by 1960’s Palm Springs.

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