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Armani’s Pantellerian Beauty Line

Davies+Starr Armani's new Crema Nera moisturizer.

Photo: Davies+Starr

It's not often you uncover a Fountain of Youth in your backyard. But for his new skin-care line, launching this month, Giorgio Armani turned to Pantelleria, where he has had a vacation house for over three decades. "It's the only place where my face is transformed," he says of the island sandwiched between Sicily and Tunisia. "For years I visited the thermal baths at Lago Specchio di Venere. The water and mud are renowned for their healing qualities, so I decided to adapt their ingredients for a beauty line." The result: a nutrient-packed anti-aging cream that has the same mineral composition—silicon, iron, sodium, and potassium—as the obsidian that was produced by the island's volcanic eruptions thousands of years ago. And while the cream might not be as therapeutic as an afternoon spent in the warm waters of a thermal lake, Armani is betting that, like Pantelleria, it will make "the wear and tear of life disappear."

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