Italian Beauty Finds

Italian Beauty Finds

Photographed by Charles Masters styled by Stella Rae A sample of what you might find in the local farmacia. Photographed by Charles Masters styled by Stella Rae
Photographed by Charles Masters styled by Stella Rae
Photographed by Charles Masters styled by Stella Rae A sample of what you might find in the local farmacia.
Photographed by Charles Masters styled by Stella Rae
The best place in Italy for a beauty fix might just be the corner drugstore

When in Rome—or Florence, Venice, or Milan, for that matter—do as the Romans do: head to the local farmacia for all your cosmetics needs. On the sleek white shelves you’ll find grooming products from well-known Italian brands alongside tailor-made treasures from small herbalists. And with prices generally below $30, these ubiquitous shops are, in a word, belle.

GOODIE BAG
From Como down to Sicily, here, a sample of what you might find in the local farmacia.

Aftershave from Helleboro, an herbalist based in the Italian Alps.
Shampoo by Unifarco, a company that customizes products for more than 2,000 pharmacies across the country.
Eye cream from Unifarco.
Genoa-based Planter’s volumizing mascara.
Energizing moisturizer from Rilastil, the Cover Girl of Italy.
Sapone di Marsiglia vegetable-oil soap.
Baby’s brush by Chicco, a popular children’s brand.
Children’s eau de parfum, also by Helleboro.

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