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It List: The Best New Hotels 2013

It List - The Best New Hotels: NoMad

Courtesy NoMad Hotel

City: NoMad Hotel, New York

It took a New York minute for the long-overlooked stretch between the Flatiron and Herald Square to go from interstitial wasteland to Manhattan’s “it” neighborhood. Out went the wig shops and counterfeit perfume dealers; in came glittery nightspots and brand-name chefs. The tipping point? The elegantly burnished NoMad Hotel, which opened in a 1903 Beaux-Arts tower on 28th Street. Developer Andrew Zobler—whose Ace Hotel jump-started the area’s transformation in 2009—has partnered with chef Daniel Humm and restaurateur Will Guidara, the acclaimed duo behind Eleven Madison Park. The NoMad’s 168 Jacques Garcia–designed guest rooms channel old New York, with atelier-inspired furniture and claw-foot tubs. But you’re likely to spend more time in the five—yes, five—dining rooms and bars downstairs, where walls of bookshelves and mohair banquettes provide a sexy backdrop for Humm’s signature foie-gras-and-truffle-stuffed chicken. thenomadhotel.com. $$$

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