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It List: The Best New Hotels 2013

It List - The Best New Hotels: Mama Shelter

Francis Amiand

Design: Mama Shelter, Marseilles, France

We were thrilled when Mama Shelter opened in Paris three years ago—what’s not to love about a Philippe Starck–designed retreat for under $100 a night? Now the brand, which has made a name for itself with quirky high-gloss/low-cost comfort, has rolled out to the burgeoning city of Marseilles. Starck stays true to the brand’s ethos: the look is colorful and poppy, with chalk-scribbled ceilings, Batman masks for sale in the lobby, and a collection of Marseillais slang on the elevator walls. Rooms are chock-full of amenities—free Apple TV; soft towels; Kiehl’s products—and are outfitted with enormous windows to let in the Provençal sun. It’s only 10 minutes on foot to the city’s historic center, but the hotel’s buzzy restaurant and bar makes Mama’s house a destination in its own right. mamashelter.com. $

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