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It List: The Best New Hotels 2012

Lords South Beach

Courtesy of Lords South Beach

Beach: Lords South Beach, Miami Beach

Take an Art Deco building in the center of South Beach, add bright bursts of lemon and cerulean as well as campy details (oversize Cleopatra prints; a lobby sculpture of a giant polar bear holding a beach ball) to the 54 rooms, and you’ve got the first outpost of a new, gay-friendly hotel brand and already one of the city’s most talked-about properties. Sure, the design is exaggerated—the hotel’s gold-tiled Cha Cha Rooster bar channels King Midas—but it’s not all brazenly over-the-top. We found the daytime scene around the three pools subdued, and our 285-square-foot Cabana room was thankfully quiet. Come evening, the hotel’s informative iPhone app came in handy on our quest for Miami’s best martini. lordssouthbeach.com. $

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