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How to Get the Best Seat in Coach

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The days of reserving an airline ticket and then selecting a seat for free are numbered. Increasingly, carriers are charging passengers a fee to reserve in certain rows in coach. It’s the latest move in what the airlines call “à la carte pricing.”

Last October, British Airways began charging as much as $30 per preselected coach seat ($75 for one in an exit row). And they’re not alone. US Airways tacks on an extra $5 to $30 each way for a spot on an aisle or window at the front of the plane. United, AirTran, JetBlue, and others add on $9 to $109 for reserving exit-row or other premium seats, such as those by the bulkhead. The majority of coach seats on most airlines are still preselected at no additional fee, but on two domestic carriers, AirTran and Spirit, a preassigned seat—even the much-dreaded one in the middle—costs more.

If you’re paying for a preassigned seat, you should know what you’re getting for your money. Obviously, aisle and window seats near the front, where the ride is smoother and you can disembark faster, or exit-row and bulkhead seats with extra legroom, are preferable to ones near lavatories and galleys. But it’s a mistake to choose a seat based on its location alone. Although exit-row and bulkhead seats almost always provide greater legroom, they can have drawbacks. Bulkhead seats don’t have floor storage, are sometimes narrower to accommodate tray-table storage in the armrests, and are given to passengers with infants, so your extra legroom may come with a braying baby nearby. And some exit-row seats don’t recline fully or at all.

My go-to site to learn the nuances and measurements of individual airplane seats—especially now that I’m paying extra to reserve them—is SeatGuru (seatguru.com), which has the most detailed descriptions, including power port locations and comparison charts of coach cabins across various airlines. Other good sites include SeatExpert (seatexpert.com) and SkyTrax (airlinequality.com). At all of these, you will find advice on the most (and least) desirable seats for all plane models.

My vote for the worst seat ever? The limited-recline middle seat in the very last row, next to the lavatory, on a 757-200. (Seat 36E, I’m talking to you!) At least no one is charging a fee to preselect that one. For now.

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