The Goyard Saint Louis Bag
Published: April 2009
By Tina Isaac
Whether on the town or at 30,000 feet, the Goyard Saint Louis bag goes the distance.
In the era of the “It” bag, owning a Goyard is like joining an elite old-world society. The malletier (trunk maker) has not budged from its original Paris address on Rue St.-Honoré or altered its famed monogramming technique since 1853, and its signature hand-stenciled motif—the Goyard family crest—has not changed since 1892. Over the years the company has customized luggage for the jet set and their well-traveled pets (it started making stylish kennels and leashes in the early 20th century, and this past June opened a boutique across the street from its flagship store devoted entirely to furry travel companions). Goyard’s client roster includes everyone from the maharajah of Kapurthala to the Duchess of Windsor, who once commissioned a trunk to accommodate 150 pairs of shoes. For those who prefer to travel light, the calfskin Saint Louis tote, a rerelease of a custom-made bag from the 1960’s, has a removable clutch and is perfect as a carry-on or for a day of city strolling. Better yet, with Goyard-trained artisans at Barneys and Bergdorf these days, you can get it embossed on both sides of the Atlantic.