A round of golf should be eighteen holes, right?Well, not according to Mark Brown. Brown, banking on the fact that time constraints on modern man have contributed to the sport's lack of growth in recent years, is gung ho to introduce a twelve-hole option. To do so, he founded the course-design firm Prestwick 12 Golf—named after the Scottish twelve-holer that played host to the first dozen British Opens—in Bluffton, South Carolina. "At first, people looked at us like we had three eyes," Brown says. But he is onto something: Golf's participation levels have indeed flatlined in recent years, and the difficulty of the game certainly makes five-hour rounds—and even two-and-a-half-hour nines—unattractive to beginners. Prestwick 12's radical remedy is to build and operate courses divided into two or three six-hole loops with holes that, while of regulation length, would be less penal than a high-end daily fee. "Our goal is to create new golfers," Brown says. He and his partners hope to begin construction this spring on their first project, at Citrus Hills in Hernando, Florida. Perhaps the day will come when we'll play a round after work and still have time for that cold brew at the "thirteenth hole." Visit prestwick12golf.com for more information.