Sunrise, sunset. It's not just a song from Fiddler on the Roof; it's the answer to the question, "What makes this watch different from all others?"
The Martin Braun EOS is one of the few watches in the world that indicates when the sun is going to rise and set. To accomplish this for each individual buyer, the company prepares twenty-eight different disks to set the watch—depending on where the wearer lives—to ensure geographic accuracy.
The Martin Braun line of watches is new, established just six years ago. The German-born Braun, whose father was a renowned goldsmith, became a master watchmaker in 1991 at the age of twenty-seven. A decade later he unveiled his prototype EOS, named for the Greek goddess of the dawn. The brand has been particularly successful in the United States, Italy and Russia.
The newest EOS, with a sapphire crystal and back, is 42 mm wide and almost 13 mm high, making quite a statement on the wrist. The long, skinny hands emanating from the googly-eye modules at six o'clock point to the time of sunrise (the aperture on the left) and sunset (on the right). This timepiece's unique insectlike appearance is certain to attract the attention of fellow watch aficionados.
Although the complicated buckled band is perhaps overdesigned, the heavy EOS nonetheless sits surprisingly comfortably on the arm. You can buy it for a song: $8,750.
MARTIN BRAUN EOS
Diameter: 42 mm
Height: 12.5 mm
Case: Stainless steel (pictured) or rose gold
Price: $8,750 (steel); $16,950 (rose gold)
Contact: 512-499-0123, martinbraunusa.com