Fast Talk: Mort Rosenblum
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Fast Talk: Mort Rosenblum

Peter Arkle
For his new book, Chocolate: A Bittersweet Saga of Dark and Light (Farrar, Straus, & Giroux), AP special correspondent Mort Rosenblum trekked to nearly a dozen countries to trace the substance from source to store. Here, he tells Travel + Leisure which country has the most refined taste, and how to fall in love over a box of chocolates.

1. Who makes the best chocolate in the world?

If I were stuck on a desert island and had to choose a caterer, it would probably
be Jacques Genin from Paris. Any of the French masters—from Michel Chaudun to
Jean-Paul Hévin and Maison du Chocolat—are great, though.

2. Are there any good chocolatiers in Hershey-fed America?

It’s changing really quickly in the States. The same thing happened with olive
oil a few years ago. Americans went from buying gloppy, heavy, yellow oil to
artisanal products. Now they’re really starting to understand good chocolate—there’s
Recchiuti, Scharffen Berger, and Guittard. You don’t have to be an expert, but
exploring the high end of the range will help you discover what you like and
why you like it. And if you end up liking Snickers bars, there’s nothing wrong
with that.

3. So American tastes are evolving?

Americans are definitely expanding their palates. That’s why good chocolate
is becoming easier to find and more popular in this country, especially on the
West Coast. I think Michael Recchiuti’s chocolate stands up to any European
chocolate. It’s sweeter than you might find in France because that’s what the
market demands, but his quality and talent are not lacking.

4. Where is the worst chocolate in the world found?

Well, there’s a reason I named the chapter on England “In the Land of Rose
and Vile Creams.” That should give you a clue. It’s funny: although chocolate
is changing rapidly in America, in Britain it’s not. Chocolate lovers in Britain
can just go to France to buy quality stuff, so I guess their own stores haven’t

5. What was the oddest taste you encountered?

In São Tomé I was chewing on raw nibs of chocolate. They had a rich, coffee-and-cinnamon
flavor. But real Mexican mole was also astounding, You combine some 27 ingredients,
including sesame, chile and just about everything else, and then you add the
chocolate. When you sample mole, you realize how versatile chocolate is.

6. What do you think of mixing chocolate with surprising flavors?

I discovered people pairing chocolate with fish; Jean-Paul Hévin in France
puts it with really strong cheeses. And then there are the pairings with tequila
or strong chile. I’m not really a fan. I don’t even like coffee or liqueurs
in my chocolate. I think the point is to savor the chocolate. So for me, the
closer it stays to pure, the better.

7. How much chocolate did you eat while researching this book?

I consumed tons. Surely more than my body weight, which is 140 pounds. Probably
several times that.

8. Do you feel any guilt about that?

Not in the slightest. I mean, you’re eating a food that can be good for you,
that’s produced by people (the cacao growers) who make good use of the money
they get from selling their crop. And it tastes really great. It’s perfect for
sharing with friends. I can’t think of anything negative about chocolate—other
than the guilt our parents stuffed into us.

9. So you’re saying that chocolate is healthful?

There’s a difference between candy and chocolate. The dark stuff is good for
you. Adding all the ingredients to get those gooey candy bars full of sugar—that’s
what makes it unhealthful.

10. Is chocolate an aphrodisiac?

There are studies that say it doesn’t contain any real aphrodisiacs—but it
can make you fall in love with the person who made it.

Although Rosenblum sees promise for American chocolate, when it comes to the
finest dark concoctions, all roads lead back to the city of lights. Here, Rosenblum’s
favorite Parisian chocolatiers:

Chocolaterie Patrick Roger

108 Blvd. St.-Germain


Jacques Genin

18 Rue St.-Charles


Jean-Paul Hévin

231 Rue St.-Honoré


La Maison du Chocolat

225 Rue du Faubourg St.-Honoré


Michel Chaudun

149 Rue de l'Université


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