Fashion: Lacoste's Limited Edition
Published: July 2009
By Catherine Prince
For the past 17 years, the aptly named publishing collective Visionaire—founded by a trio of New York City fashion-world insiders—has been turning out inventive, esoterically themed magazines-cum-albums that link fashion and art. The latest issue is perhaps the most ambitious yet: called Sport, the telephone book–size edition, a collaboration with Lacoste to celebrate the label’s 75th anniversary, sandwiches between its pages three of the brand’s polo shirts screened with limited-edition photo-prints by contemporary artists ($250; visionaireworld.com). Multiple variations of Sport are available, and the shirt designers include photographer Thomas Ruff, musician David Byrne, and filmmaker Pedro Almodóvar. All told, 4,000 copies of Sport will be printed—and if history is any indication, the edition will sell out.