Courtesy of Eyeko

For your eyes only.

October 09, 2015

Like all the best trends in British pop-culture (Harry Potter, The Office, afternoon tea), Eyeko’s Bespoke mascara service is finally coming to America.

The London-based beauty brand known for all things eyes launched the world’s first made-to-order mascara experience earlier this year in the UK, offering shoppers the chance to completely customize their mascara from the formula to the brush.

And just last week, Eyeko introduced the same program to the U.S. at Saks Fifth Avenue in New York City.

When you arrive at the signature black-and-blue counter, located on the department store’s chic 5th floor, you’ll be greeted by an Eyeko “mascara editor.” Over the course of a 15-minute appointment—walk-ins are also welcome—these beauty experts analyze your lash type and consult on makeup wants and needs to help you create your perfect product.

Prefer length over volume? Consider curl your top priority? The editor will select a brush to help create your desired look, then mix up your custom formula. With all of the choices, there are over 100 different potential combinations.

Even better, each tube comes with a stainless steel lash comb, and packed in a box adorned with your monogram. Because it doesn’t get more personalized than that.

Eyeko’s bespoke service costs $45, and is available at Saks Fifth Avenue in New York City. Contact bespokeUS@eyeko.com for appointments.

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