Andreas Bleckmann

Globe-trotting style icon Diane von Furstenberg puts her mark on London’s Claridge’s hotel.

Shane Mitchell
August 11, 2010

“I never stay anywhere for longer than three days,” claims DVF, whose peripatetic lifestyle was the inspiration for a collection of 20 new rooms that she created for Claridge’s. The hotel is a frequent stop for the designer, when she’s not off to such exotic locales as Vanuatu and Abu Dhabi. Her life on the road is reflected in the boldly patterned Piano Suite, from its tan zebra-striped rug and ebony campaign furniture to an oak bed draped like a bedouin tent in pale cream silk. Signed prints of her Voyages photograph series hang in the living room. And what does this fashionable nomad order from room service? “Cucumber sandwiches served on Balinese trays, of course.” Diane von Furstenberg rooms from $1,025.

Claridge's

A classic that’s as popular now as it was in the 20’s, this spot in chichi Mayfair is the epitome of elegance. The Art Deco details are sublime, as is the pricey afternoon tea (though it’s as much a people-watching exercise as an indulgent experience). Big draws here are the Michelin-starred Gordon Ramsay restaurant (the city’s toughest booking) and the gorgeous Fumoir bar, which harks back to the days of flapper girls and jazz piano. Add neo-Art Deco suites fashioned by David Linley, and a stay here is like stepping back into the long-lost glamorous days of travel.

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