Say what you want about Wes Anderson’s idiosyncratic style—the best of his films transport us to faraway places and instill a feeling of wanderlust. That’s exactly what the tourism board of Claremont, California aims to do with this new ad produced by Wallop Films.
Wallop decided to highlight the charm of this college town about forty minutes east of L.A. by creating a video using the hallmarks of Anderson’s style. From the costumes worn by people picnicking, buying guitard, and bird-watching, (some of whom resemble characters from Anderson’s films) to the way the camera pans from side to side, it’s easy to appreciate the cinematic glow cast on the locale.
“Claremont has a certain charm and playfulness to it that we felt connected with the Wes Anderson aesthetic,” Martin Glegg, director of Wallop Film, told AdWeek.
The only thing missing is Alec Baldwin’s narration for the voiceover.
Laura Itzkowitz is a Research Assistant at Travel + Leisure. Follow her on Twitter and Instagram at @lauraitzkowitz.
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