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Acknowledging the tough truth that stadium-sized malls are not everyone's idea of heaven, luxury brands are reinventing the retail experience. Old-guard London jeweler Garrard (133 Spring St., third floor; 212/688-2209) is wooing a younger fan base in New York with premises that look more like a private apartment than a boutique. Jade Jagger's designs are displayed in domestic spaces that include a dining room and a study. • The Japanese fashion house Comme des Garçons has chosen Berlin as the site of a new Guerrilla Store (124 Chaussee Strasse; 49-30/2804-5338), but vows to shutter and relocate—no matter how profitable the place is—before its first anniversary. • In Tokyo, career shoppers are shelling out nearly $2,000 each in membership fees, plus $250 in annual dues, to gain entry to Celux (3-5-29 Kita-Aoyama, Minato-Ku; 81-3/5410-8394). The lounge and boutique stocks rare merchandise from Vuitton, Dior, Pucci, and Givenchy.
—Christopher Petkanas
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