Starting on August 31st, contemporary art fans will be able to claim the free tickets to Los Angeles' new art museum, The Broad. The space, which was designed by Diller Scofidio + Renfro—the same group behind the U.S. Olympic Museum in Colorado Springs—in collaboration with Gensler, will open to the public on September 20th. The museum will house a 2,000-piece Broad collection, including what's being named one of the world's most impressive collections of postwar and contemporary art.
The best part of the entire opening? Visitors can see all of this for free. Eli and Edythe Broad—philanthropists, collectors, and the namesake behind the museum—shared a few words on the decision to skip paid entry: "We are pleased to offer free general admission so that affordability isn’t a criteria to see the art. We have been deeply moved by contemporary art and believe it inspires creativity and provokes and stimulates lively conversations." Here's what you need to know if you're planning a visit:
Hours of Operation
The Broad will be open six days a week: Tuesdays and Wednesdays from 11am to 5pm, Thursdays and Fridays from 11am to 8pm, Saturdays from 10am to 8pm, and Sundays from 10am to 6pm. The museum will be closed on Mondays and on Thanksgiving Day and Christmas Day.
Advance reservations are encouraged to avoid long wait times during high traffic times, but not required. Online reservations will be available for day-of and future visits. You can find more information on how to reserve your visit on The Broad's website. To visit the museum's inaugeral installation—Yayoi Kusama's Infinity Mirrored Room—will required a separate free, timed ticket available to general admission ticket holders after arriving at The Broad.
For visitors looking for a bit of insight into the displayed artwork, a free mobile app will hit app stores on September 20th. The app will also offer audio tours of the 50,000 square foot space. Four themed tours will be offered: "Artists-on-Artists," a walk-through featuring collection artists talking about other artists' work in the museum; a collection highlights tour with comments from the Broads; an architecture tour featuring Elobeth Diller of Diller Scofidio + Renfro; and "Looking with Levar," a family audio tour narrated by—wait for it—LeVar Burton.
Erika Owen is the Audience Engagement Editor at Travel + Leisure. Follow her on Twitter and Instagram at @erikaraeowen.