It List: 45 Best New Hotels of 2010
Courtesy of Dean Street
The Soho House Group has the corner on private clubs in London, New York, Berlin, Los Angeles, and Miami Beach (coming in September). Now the company’s understated-chic style returns to the West End with a full-service hotel that’s welcomed nonmembers since day one. The Georgian building has 39 rooms, ranging in designation from Broom Cupboard—it is tiny; you’ll turn sideways to get between the bed and one wall—to Bigger, with Victorian sofas upholstered in burlap and tubs on pedestals next to pillow-topped beds. The restaurant became absurdly popular the day it opened; make reservations early, and consider the twice-baked haddock. Doubles from $244.