Another innovation can be seen at Nylo, which has created an entire floor of 47 anti-allergen rooms at its Plano location. They are kept contaminant-free with air purifiers, hypoallergenic linens, and a patented “Pure shield,” applied to surfaces in rooms to keep dust off.
The Rate Structure
As a result of all the amenities, prices at these hotels are creeping up. Though Nylo rooms were originally $120 a night, they’re now inching closer to $160, and the company is in the planning phase for a more affordable offshoot, XP by Nylo, promising the same 10-foot ceilings and wine bars, but at an average rate of $90 to $110 a night.
Meanwhile, some of the hotels’ most appealing elements help keep prices down. Industrial-chic materials like polished-concrete walls and exposed brick not only lend an urban feel, but also save energy by retaining heat and cold.
Nylo runs on 50 percent wind power, and has installed lights that shut off automatically when a guest leaves the room—a technique that European properties have used for years. According to Nylo president Mike Mueller, this measure, along with other conservation efforts, produces energy savings of roughly 25 to 30 percent for each room, enabling the hotel to provide free Wi-Fi, local calls, and parking.
Alison Kal, vice president of marketing for Hyatt Place, says that kiosks and multitasking employees (the same hosts that check you in can also make your cappuccino) save a substantial amount per year on staffing costs.
In the end, these properties can’t expect to be all things to all people. “Some guests are still going to wonder where the eggs and bacon are in the morning,” McGuinness says. On the other hand, travelers looking for affordability, convenience, and modern efficiency may find that these hotels fit the bill.