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America's Coolest Hipster Hotels

America's Coolest Hipster Hotels: Standard

Ken Hayden

Standard Hotels (NYC, Miami, L.A.)

A pioneering hipster chain—the first property opened in Hollywood in 1998—the Standard is the Ace’s sexier, glammed-up cousin. Over the years, the brand has developed a reputation for its cutting-edge, often irreverent design sensibility. There’s floor-to-ceiling “shag” carpeting inside the Hollywood hotel, clothing-optional mud baths in Miami, and notoriously debaucherous lounges at all of them that bring forth the scenester hipsters.

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