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The European Union is launching a new strategy to lure tourists to the continent as it faces competition from other parts of the globe. The EU aims to coordinate and package its 25-member nations as a single attraction through a new "Visit Europe" Website, www.visiteurope.com. The site, which is funded by the European Commission, provides a one-stop site with practical information on such things as transport, weather and events across Europe. The site is currently focused on travelers from the U.S., Canada and Brazil and is run by the separate European Travel Commission, which represents national tourist boards across Europe. The plan still needs the backing of EU governments. Tourists from the U.S. and Canada accounted for 5.4% of visitors in Europe, the highest number from non-European nations.

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