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Mood lighting and local snacks are just some of its amenities.

Jess McHugh
July 11, 2017

Virgin America has been named the best domestic airline for the 10th year in the row, putting it in Travel + Leisure's World's Best Awards hall of fame.

With comfortable leather seats (even in coach) and great amenities like local snacks and instant ordering, Virgin America is reminiscent of a golden age of air travel.

T+L has conducted the World's Best Awards for the past 22 years, surveying its readers on everything from the best islands to the most luxurious destination spas.

Virgin America brings many of the amenities of business class travel to the entire cabin: Flight attendants serve local snacks such as caramel popcorn while passengers can order additional food and drink from a touch screen at their seats, or even send a drink to another passenger on the flight.

“As far as I’m concerned this is the only airline to fly in the U.S.,” wrote one reader. “It has style and it’s fun.”

The airline is celebrating its 10th World's Best win with a “Decade of Awesome” fare sale with tickets starting at $79 one-way. Destinations include Dallas, San Diego, and New York City.

Some survey participants expressed concern that Virgin America's recent acquisition by Alaska Airlines will affect service. Alaska plans to retire the brand by 2019: “Time will tell if the passengers remain loyal or go someplace else,” wrote one reader.

Virgin Group founder Richard Branson penned a heartfelt goodbye letter to Virgin America following the announcement of the acquisition in March.

“It was a long and hard journey but in the end you are the best consumer airline in America. You invented concepts like ‘moodlighting’ and ‘on-demand food,’ you reinvented cabin amenities from seat-to-seat chat to Netflix in the sky,” he wrote.

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