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April 07, 2017

United Airlines is working hard to improve its in-flight service.

In December, the airline announced its new Polaris premium cabin product, which includes the Polaris seats, plush bedding on long haul flights, and a much improved food and drinks menu. One of United’s most popular new features from the program is its selection of both red and white wine flights. In fact, it’s so popular that the airline is now facing a wine shortage in international business class because demand surged by more than 300 percent.

“You may have noticed that our United Polaris customers are really enjoying the new wine offerings and (as a) result we have been utilizing more wine on board — which is actually at a rate of about 300 percent more than forecasted,” United said in a note sent to international flight attendants.

The wines travelers have been indulging in include a 2014 Colby Red Blend from California, a 2014 Kir-Yianni Paranga Red Blend, a 2014 Robert Weil Riesling, and a 2014 La Crema Chardonnay, all of which run for about $12- $20 per bottle on Wine.com

The note to attendants continued, “As a result, we are running out of popular wines too quickly. When we plan and buy our wines for the year, we purchase in large quantities, often even buying out the entire stock of a single vintage. This makes it difficult or even impossible to spot-buy more bottles when we encounter a shortage as we are now.”

Now United has the difficult task of either buying more wine, or asking travelers to drink less. We’ll let you decide which one is the better option.

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