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T+L Celebrates 35 Years

This year marks Travel + Leisure's 35th anniversary. Since 1971, T+L has been guiding its readers around the world each month, reporting on the places and trends that define modern global culture. Here, a look at where T+L readers were going then, plus see the winning photos in Travel + Leisure's 35th-anniversary contest.

1971, By the Numbers

$35 A night in a suite at the deluxe Hotel Málaga Palacio, in Costa del Sol; a night at the nearby Parador Gibralfaro ($10 for a double) came with three meals a day.
$5.37 Daily rental fee for a Fiat 850 in Rome. Avis in London offered a Rolls-Royce for $58.60 per day, including insurance.
$250 Airfare for one to Paris in June; Air India featured a $450 round-trip special from New York to Bombay.
$385 Weeklong cruise in the Virgin Islands or along the Adriatic coast—on a private Aqua-Home yacht that slept eight.
$402 A two-week package to the U.K., including airfare, the use of a Lambretta scooter, accommodations, and admission to 400 area attractions.
$555 million Preparations for the 1972 Winter Olympics Games in Sapporo, Japan. (Turin is hosting this winter's Games.)

Top Destinations in 1971

Hawaii
The Bugaboos, B.C.
Marrakesh
Guadalajara
The French Riviera
Penang, Malaysia